International Markets
We assess a product’s potential, identify priority regions, and build a scaling strategy based on genre, audience, and business model.
A global publishing partner for scaling mobile games across international markets.
We assess a product’s potential, identify priority regions, and build a scaling strategy based on genre, audience, and business model.
We understand the specifics of players, platforms, payments, content, and local communication channels across Russia and Russian-speaking regions.
Our team in Hong Kong helps build connections with developers, platforms, and partners in Asia, supporting cross-border collaboration.
We do not simply translate a game for a new region — we help it become understandable, accessible, and competitive in a new market.
We help games enter the market with clear positioning, strong visibility, and readiness for growth.
We analyze the product’s positioning, target audience, competitors, and market opportunities, and then develop a launch plan.
We adapt the language, content, store-page materials, and communications to the specific characteristics of each target market.
We support game publishing across app stores, manage platform relations, integrate local payment methods, and configure monetization.
We test advertising creatives, acquire users, and optimize campaigns based on real performance data.
We grow local communities, build effective communication with players, and support the product’s long-term growth.
Built for the global market. Adapted for local players.
Using Alliance at War, we show how MATYGAME supports the growth of a game product: from positioning and local-market adaptation to launch preparation, promotion and audience growth.
We analyse the genre, audience and game strengths to shape clear communication for the market.
We adapt language, visual materials, product descriptions and key messages for local players.
We prepare the store page, game presentation and marketing assets for market release.
We support promotion, player communication, community development and continued audience growth.
This is how product, market and players become connected — the foundation of sustainable growth.
Organizing industry meetups, participating in key events, and building professional connections.